Buying From a Reputable Bridal Shop

I understand that times are tough for many families and it is natural to ensure you are getting the best price on your bridal gown.  With this understanding, let me caution you and let you in on a few trade secrets.

It is important to know that most designers require bridal shops to sign very strict contracts that govern the sale practice and pricing of their products.  Designers do this to protect the integrity of their line and to ensure that the product is not undervalued. 

When brides find “the dress” it is common to call local retailers to find out the cost of the gown.  Reputable authorized dealers will not go below the lowest MSRP price set by the designer.  If the bridal shop does agree to sell you a gown at a discount price, buyers beware.  You are either dealing with an unscrupulous person, someone who is not authorized to carry or sell the line or a shop that is in financial trouble.

Some of the worst stories I have heard concern brides who purchased their gowns through on-line stores.  Most designers forbid their gowns to be sold on-line, so if you purchase a gown on-line at a significant discount, there is a reason.  Recently, we had a bride bring in a gown that she bought on-line.  The gown was sold as a Maggie Sottero, but I have never seen a Maggie Sottero gown with no boning, no crinoline and so poorly constructed.  This bride was devastated that her gown needed extensive alterations to make it wearable.

If you are on a budget, stay within your means by buying the best gown within your price range. Instead of discounting our bridal gowns, we have monthly promotions that range from the shop covering your tax, free veil or in-store credit that can be used to purchase your accessories.  Take advantage of promotions and consider shopping sample sales. 

Sample sale gowns are sold as is (size, color and condition) and normally consist of gowns that have been discontinued or have not produced sales for the shop.  These gowns are normally marked anywhere from 25% to 75% off their suggested MSRP price.

It is possible to be a savvy smart bride. Until next time,

…be timeless,

Jenny